Transforming workplace efficiency using GenAI Assistant that led to 80% Reduction in Level 1 Queries
Overview
In a large and complex digital workplace, timely access to the vast pool of internal knowledge can be a game-changer. To address this need, our client organization introduced a powerful GenAI Assistant – designed to simplify information discovery and enhance employee productivity. The Marquecom team led this launch and ensured quick adoption and sustained usage of this powerful tool.
Marketing Challenge
With multiple tools already in play, employees needed a compelling reason to engage with yet another platform. The marketing challenge was clear:
- Create awareness around GenAI Assistant’s capabilities.
- Build excitement and curiosity.
- Drive usage and ensure the tool becomes part of everyday workflows.
Strategy & Execution
The marketing team took a multi-pronged, employee-first approach to make GenAI Assistant’s launch impactful:
Brand Identity & Messaging
- Developed the name – “GenAI Assistant” to reflect evolution and intelligence.
- Crafted a relatable tagline: “Say hello to effortless information.”
- Positioned the assistant as a friendly, always-on digital partner.
Pre-Launch Buzz
- Teaser campaigns on internal channels generated curiosity.
- Early-access previews and testimonials from pilot users helped build trust.
Launch Campaign
- A clear, engaging launch email was shared organization-wide.
- Live orientation sessions, demos, and videos walked employees through the platform.
- Dedicated sections in the company made access seamless.
Enablement & Collateral
- Created a prompt repository, onboarding decks, and user guides.
- Set up an Experience Zone for live interaction and on-the-spot feedback.
- Continuously promoted use cases via internal newsletters and SharePoint.
Impact & Measurable Success
With the right efforts and targeted marketing, GenAI Assistant didn’t just launch – it landed and became a success with the highest adoption rate for a tool launched. GenAI Assistant didn’t just launch—it landed.
- 80% Reduction in Level 1 Queries
Employees quickly turned to GenAI Assistant for routine HR, quality, and process-related queries, easing pressure on support desks. - 60% Increase in Off-Hours Query Resolution
The assistant’s 24×7 availability empowered employees working across time zones or flexible hours. - 95% Accuracy in AI Responses
Strong integration with internal systems ensured confidence in answers and repeated usage.
Ongoing Engagement
Marquecom didn’t stop at the launch. Regular updates, user tips, and sneak peeks of upcoming features kept GenAI Assistant top-of-mind. Feedback channels were kept open, reinforcing a two-way dialogue and continuous improvement.
Conclusion
The launch of GenAI Assistant is a prime example of how strategic marketing drives technology adoption. By aligning branding, communication, and enablement efforts, the marketing team ensured GenAI Assistant wasn’t just used—it became indispensable.