How a Health Brand’s Digital Transformation leads to 7,000% Organic Growth and Multilingual Engagement
Overview
A newly launched health and lifestyle brand aimed to expand its online reach to raise awareness about the adverse effects of a sedentary lifestyle and poor dietary habits. These factors, if left unchecked, can lead to chronic lifestyle-related diseases. The client specializes in providing customized nutrition and exercise plans designed to reduce dependency on oral medications, ultimately improving overall health and well-being.
Objectives
- Awareness Generation – Educate the target audience about reversing lifestyle diseases through healthy eating and regular exercise.
- Enhanced Search Visibility – Boost the website’s visibility in search results to drive an increase in organic traffic.
- Lead Generation – Strengthen lead generation efforts by leveraging key touchpoints across the website.
Strategy
Search Query Expansion – Identified approximately 10,000 high-value search queries in the domains of health, fitness, nutrition, and lifestyle, aligning closely with the client’s business objectives.
Keyword Segmentation – Conducted meticulous keyword bucketing based on search intent, market landscape, and customer journey stages.
Content Strategy & Execution –
- Developed a comprehensive roadmap with over 600 targeted topics to establish authority in healthy living, active lifestyle maintenance, and disease reversal.
- Created multilingual content, including regional language adaptations, to engage audiences who prefer non-English languages like Hindi.
- Crafted SEO-focused articles addressing a mix of “wh” questions, long-tail, and short-tail queries.
- Collaborated with in-house doctors and nutritionists for content validation, ensuring credibility and authenticity. Doctor profiles, showcasing qualifications and industry expertise, were featured prominently.
Internal Linking Optimization – Implemented strategic anchor-text-based internal linking to create logical relationships between parent, child, and category-related content.
Domain Authority Enhancement – Executed a rigorous backlink-building strategy targeting high-authority, niche websites. Built 650 quality backlinks to strengthen the website’s credibility and improve its domain authority, a crucial factor for health-related businesses.
UI/UX Improvements – Redesigned lead generation forms to integrate seamlessly into content, making them a natural extension rather than a secondary element. Redesigned the homepage to prominently feature newly created content, providing users with multiple touchpoints to encourage engagement and longer visits.
Results
- Exponential Growth in Organic Impressions – Increased from 20,000 to 1.8 million within 7 months (7xxx% growth).
- Significant Rise in Organic Clicks – Jumped from 1,500 to 30,000 in the same period.
- Improved Domain Authority – Domain authority score increased from 25 to 55 in 7 months, reflecting greater trust and credibility.
- Google Featured Snippets – Over 100 long-tail keywords (non brand) secured placement as featured snippets (top position on search results), driving high-quality and intent driven traffic.
- 200+ Non-Brand Keywords Ranked in Top 10 Results – Over 200 non-brand keywords secured positions on the first page of Google search results, driving quality traffic to the website.
- Lead Generation Success – Lead generation doubled across new content pages, with doctor profile pages contributing as well.
- Language-Specific Traffic – Organic traffic included 30% from Hindi queries and 70% from English, demonstrating effective multilingual reach.